In-house graphic designer for a large online optical retail store. The goal was to create engaging product banners for new and trending products that will drive traffic to the website and increase sales. I came up with concepts, took the product shots, and executed the designs with an emphasis on composition and typography. Banners had to be sized to spec and optimized for mobile view. Trying to reduce glare and work around the elements proved challenging while shooting outdoors.
Software Used: Photoshop, Illustrator.