As the in-house graphic designer for a large online optical retail store I was tasked with creating product banners for new and trending products. The goals is to increase sales and engage viewers. I was assigned to come up with concepts and scenes, take product shots, and execute designs with an emphasis on composition and typography. Digital banners need to be specifically sized and optimized for mobile devices. Trying to reduce glare on lenses and work with the elements outdoors proved challenging to photograph at times.
Software Used: Photoshop, Illustrator.