The Veterans Affairs (VA) estimates 22 veterans commit suicide every day in the United States. To combat this, Vet Outreach was born. The mission: to bridge the gap between the VA health care system and other accessible resources and in turn give more options to veterans and their families. Below, Vet Outreach's mission can be seen through identity, book, brochure, process, and motion design.
Software Used: Adobe Illustrator, Photoshop, Indesign, Premiere and After Effects. Typeface: Vanni & FF Meta Pro. Materials: 7ft x 4ft Clear acrylic, magnets, and wood.
Going into the logo design I wanted to convey a sense of hope, personal connection, and camaraderie. To achieve this the logo is rendered from a photo giving a hug to a close friend, cracking a slight smile feeling like everything is going to be alright.
"Bridging the Gap," a 108 page book documenting the process and journey of Vet Outreach.
Viewers can take a brochure that has information about Vet Outreach's story as well as a list of resources, and pertinent information related to veteran suicide.
Displayed to the public in Phoenix Arizona, my goal was to show the magnitude of veteran suicide. Each wooden figure on the display represents a veteran that has committed suicide over the last 10 days (220 veterans).
When a viewer interacts with the display they remove a wooden figure. By removing a wooden figure they are pledging to reach out if they know a veteran who might be struggling. As more figures are removed form the display, pertinent information about veteran suicide is revealed. Wooden figures are magnetized and will stick to surfaces such as fridges.
A glimpse at one step in the process of making the exhibit design. Each wooden figure is drilled by hand with a make shift press so that a magnet can be glued to the inside.
Through video, Vet Outreach's resources and story become accessible to a wider audience. Similar to "Bridging the Gap" the videos underlying theme is based around freeways.